In 2015, I joined the Cleveland Cavaliers on a journey to their first NBA championship in 52 years. As the Sr. Art Director within Cavaliers marketing team, I’ve worked to reshape the vision of our in-house design team; build a creative process; fine tune our brand; and develop a culture of creativity.
Prior to the Cavaliers, I was fortunate to work with some of the best teams in Minor League Baseball for 10 years. Teams that continue to break attendance records, attract national media attention, and rank in the Top 20% of MiLB merchandise sales.
I’ve built a deep understanding of creative, marketing, and entertainment aspects of the sports industry; gained experience in effectively building and managing a in-house creative team from the ground up; developed branding solutions across several sports properties; obtained a clear understanding of marketing objectives and sales philosophies; and explored a multitude of fan engagement styles and venue technologies. I love where I’ve been, and I’m just as passionate about where I’m being led.
Do What You
Love. And Do
It Often.