New tech adoptions for the New York Mets prove to be lucrative.
A series of three LED “ribbon” panels placed along left field where static signs once were has generated 300% more revenue than the fixed ad images seen there last season.
In addition to adopting beacon technology, the Mets approach is to get potential partners to see them as more digital. A persona they feel will only continue to yield greater revenue and increase their sponsorship reach.
via AdAge (Read full article here)