Monthly Archives: April 2015

NY Mets Up Their Digital Revenue

By | Sports Biz, Sports Tech | No Comments

New tech adoptions for the New York Mets prove to be lucrative.

A series of three LED “ribbon” panels placed along left field where static signs once were has generated 300% more revenue than the fixed ad images seen there last season.

In addition to adopting beacon technology, the Mets approach is to get potential partners to see them as more digital. A persona they feel will only continue to yield greater revenue and increase their sponsorship reach.

via AdAge (Read full article here)

How the Bucks’ redesign was born

By | Design | No Comments

via ESPN

From primary logos to typeface and secondary logos, ESPN gets a behind-the-scenes look at the rebranding of the Milwaukee Bucks, one element at a time.