Monthly Archives: March 2018

How the Miami Dolphins Became the NFL’s Leader in Digital Strategy

By | Sports Biz | No Comments

In 2016, the NFL’s Miami Dolphins decided to completely overhaul their content strategy. In the 2 years since making such decision, the Dolphins have experienced a 250% increase in digital revenue, they’ve become the #1 NFL franchise in video views and seen 30% of new tickets revenue coming from Facebook lead generation.

Read more on how Tom Garfinkel recognized the opportunity to bring creative and content creation in-house in order to better control the brand aesthetic, storytelling opportunities and platform creation for revenue growth. (via inc.com)