Monthly Archives: June 2018

Derek Jeter’s Storytelling Revolution

By | Uncategorized | No Comments

In 2014, Derek Jeter, the most famous baseball player in the world, decided to leave the game and start a media business, all thanks to the least likely of inspirations: tennis. “I read Andre Agassi’s memoir, ‘Open,’ and found it interesting,” he says. “I had no idea of the issues he had gone through. It humanized him for me. And I thought every athlete had these kinds of stories to tell. They just need a trusted place to share them.”

Read more on (via adage.com)