Monthly Archives: August 2018

How Did WWE Become a ‘Most Valuable Sports Brand’?

By | Uncategorized | No Comments

Pro wrestling in the 60s and 70s was a lot like the carnival business: A few performers made decent money, and a few promotions made decent money… but it definitely wasn’t big business. If one end of the spectrum was Coca-Cola, professional wrestling was a ratty guy in the parking lot selling RC Cola out of a cooler.

And then along came Vince McMahon and what is now WWE.

Read more (via Inc.)

Topps Keeps Tradition and Nostalgia Alive by Innovating the Trading Card Industry

By | Design | No Comments

Those old enough to remember will testify, the thrill of opening a brand new pack of baseball cards to find big stars and players from your favorite team was one of the best feelings any sports fan could encounter. But with the advent of advanced technology, and the digital age unraveling and evolving so rapidly, one couldn’t be blamed for thinking that Major League Baseball card-collecting may have grown outdated.

Read more (via Front Office Sports)

How a Masterful Plan and Frenetic Marketing Campaign Made the Mariners’ Jean Segura an All-Star

By | Sports Biz | No Comments

Greene, the Seattle Mariners’ senior director of marketing, and the entire organization had waited for a call like this since 2002. Seattle was the only major league franchise that had never had a player chosen to be part of the All-Star Game’s Final Vote, in which five players in each league compete in a fan vote for the game’s last roster spot.

Read more (via The Washington Post)