Category Archives: Sports Biz

How a Masterful Plan and Frenetic Marketing Campaign Made the Mariners’ Jean Segura an All-Star

By | Sports Biz | No Comments

Greene, the Seattle Mariners’ senior director of marketing, and the entire organization had waited for a call like this since 2002. Seattle was the only major league franchise that had never had a player chosen to be part of the All-Star Game’s Final Vote, in which five players in each league compete in a fan vote for the game’s last roster spot.

Read more (via The Washington Post)

How the Miami Dolphins Became the NFL’s Leader in Digital Strategy

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In 2016, the NFL’s Miami Dolphins decided to completely overhaul their content strategy. In the 2 years since making such decision, the Dolphins have experienced a 250% increase in digital revenue, they’ve become the #1 NFL franchise in video views and seen 30% of new tickets revenue coming from Facebook lead generation.

Read more on how Tom Garfinkel recognized the opportunity to bring creative and content creation in-house in order to better control the brand aesthetic, storytelling opportunities and platform creation for revenue growth. (via inc.com)

Keeping the Modern Fan Experience Current

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Stadiums and arenas are in a race to keep up with the modern, connected fan. Barclays Center CMO, Elisa Padilla, talks with Adweek about their approach.

“Everything we do surrounds enhancing the guest experience. We understand that mobile and what used to be the third screen is now the first screen. No one leaves their home without their mobile phone,” Padilla said before explaining that fans are greeted with a push notification alerting them of free WiFi upon entering Barclays Center.

“We’re in a society where we’re connected 24/7. If we didn’t offer free WiFi, it would be awful; it would be an awful guest experience. We know how consumers are behaving,” Padilla said. “It’s our job, as marketers, to anticipate those needs of our customers.”

Article via Adweek

So, You Want to Work in Sports…

By | Sports Biz | No Comments

Working in sports isn’t just a free ticket on your social events calendar. It takes a lot of passion for your craft and a commitment to your organization.

Jessica Smith of Sport n Social got great feedback from 25+ industry professionals on working in sports and how to get your start.

Give it a read. (via @warjesseagle)

NY Mets Up Their Digital Revenue

By | Sports Biz, Sports Tech | No Comments

New tech adoptions for the New York Mets prove to be lucrative.

A series of three LED “ribbon” panels placed along left field where static signs once were has generated 300% more revenue than the fixed ad images seen there last season.

In addition to adopting beacon technology, the Mets approach is to get potential partners to see them as more digital. A persona they feel will only continue to yield greater revenue and increase their sponsorship reach.

via AdAge (Read full article here)