Category Archives: Sports Tech

NY Mets Up Their Digital Revenue

By | Sports Biz, Sports Tech | No Comments

New tech adoptions for the New York Mets prove to be lucrative.

A series of three LED “ribbon” panels placed along left field where static signs once were has generated 300% more revenue than the fixed ad images seen there last season.

In addition to adopting beacon technology, the Mets approach is to get potential partners to see them as more digital. A persona they feel will only continue to yield greater revenue and increase their sponsorship reach.

via AdAge (Read full article here)

Meerkat

By | Sports Tech | No Comments

Meerkat surpassed the 300,000 user mark in mid-March and continues to grow by 30 percent, daily. Does this video streaming app have a home in sports?

The Miami Dolphins think so. The team joins Red Bull, Starbucks and BuzzFeed as some of the early adopters of this app.

The Meerkat platform allows users the ability to be nimble and quickly reach Twitter audiences.

Here’s how Miami is testing the app —> South Florida Business Journal