How a Masterful Plan and Frenetic Marketing Campaign Made the Mariners’ Jean Segura an All-Star

How a Masterful Plan and Frenetic Marketing Campaign Made the Mariners’ Jean Segura an All-Star

Greene, the Seattle Mariners’ senior director of marketing, and the entire organization had waited for a call like this since 2002. Seattle was the only major league franchise that had never had a player chosen to be part of the All-Star Game’s Final Vote, in which five players in each league compete in a fan vote for the game’s last roster spot.

Read more (via The Washington Post)


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