How the Miami Dolphins Became the NFL’s Leader in Digital Strategy

By March 20, 2018 Sports Biz No Comments

In 2016, the NFL’s Miami Dolphins decided to completely overhaul their content strategy. In the 2 years since making such decision, the Dolphins have experienced a 250% increase in digital revenue, they’ve become the #1 NFL franchise in video views and seen 30% of new tickets revenue coming from Facebook lead generation.

Read more on how Tom Garfinkel recognized the opportunity to bring creative and content creation in-house in order to better control the brand aesthetic, storytelling opportunities and platform creation for revenue growth. (via

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