The New Way to a Sports Fan’s Heart Isn’t Through Success

By August 1, 2018 Sports Biz No Comments

There was a time when $1 hot dogs and 24-ounce “souvenir” cups filled with frothy light brew qualified as ballpark promotions. Now, organizations are scrambling to develop fresh ways to provide fans a comprehensive game day “experience” — boring T-shirt giveaways and modest concessions don’t cut it anymore.

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