How Did WWE Become a ‘Most Valuable Sports Brand’?

By August 24, 2018 Uncategorized No Comments

Pro wrestling in the 60s and 70s was a lot like the carnival business: A few performers made decent money, and a few promotions made decent money… but it definitely wasn’t big business. If one end of the spectrum was Coca-Cola, professional wrestling was a ratty guy in the parking lot selling RC Cola out of a cooler.

And then along came Vince McMahon and what is now WWE.

Read more (via Inc.)

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